The club for the people who grow the Gulf's apps and brands.
CMOs, growth, performance and product leaders from across the UAE, Saudi Arabia and the GCC. Small rooms, honest numbers, no pitches. Plus the playbooks and the news worth your morning karak.
Session 01 · Dubai
Three things, done properly
Small, off-the-record rooms
Twenty people, one long table, Chatham House rules. Rotating across the Gulf, with members voting on cities and topics.
See sessions →Playbooks for Gulf growth
Measurement, Ramadan, creative, product and policy, written for people who own a number, not for search engines.
Read insights →The Gulf's growth news, live
Marketing, apps, commerce, adtech and AI headlines from across the region, refreshed every half hour.
Open the Wire →Latest playbooks
Measuring app growth after ATT: what Gulf CMOs should actually track
SKAdNetwork, AdAttributionKit, consent and modelled data, explained for marketing leaders in the UAE and Saudi Arabia, with a checklist for your next board review.
The Ramadan and Eid growth playbook for Gulf apps and brands
How to plan budgets, creative, CRM and measurement around Ramadan and Eid in the UAE and Saudi Arabia, with a planning calendar for Ramadan 2027.
Incrementality for CMOs: how to answer "what did marketing actually do?"
Attribution tells you who touched what. Incrementality tells you what your budget caused. A practical guide to holdouts, geo tests and MMM for Gulf marketing teams.
Today in Gulf growth
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Three rules, all of them easy
- What's said at the table stays there.Chatham House. Share freely, quote nobody.
- No decks, no pitches.Everyone at the table sells something. Tonight, habibi, nobody does.
- Bring two.Two numbers: one you're proud of, and one that keeps you up at night. Or just bring along whoever keeps you up at night. Plus-ones from your team are welcome.
Twenty seats, habibi. Tell us who you are.
Thursday 8 October, from 6:30 pm at Bait Maryam, JLT. Who you will meet: growth and performance leads, marketing leaders, and partner, platform and agency friends.
While you're here, join the club →
Free to join. Personally reviewed.
- First call on seatsMembers hear about every session before anyone else.
- The Brief, monthlySession invites plus the best of Insights, in five minutes.
- A say in the agendaVote on topics and cities. Riyadh is already on the list.
- Peers, not vendorsPeople who own a growth number, and the partners they trust.
Good to know
What is the Gulf Growth Club?
A members' club for the people who grow the Gulf's apps and brands: CMOs, heads of growth, performance, CRM, product and partnerships across the UAE, Saudi Arabia and the wider GCC. We host small, off-the-record sessions and publish practical insights.
Who can join?
Marketing, growth, product and partnership people working on Gulf apps and brands, plus the agency and platform friends who help them grow. Membership is free and every application is reviewed personally.
Does it cost anything?
No. Membership and sessions are free. Seats at sessions are limited, so members hear first.
Is this a sales event?
No. Rule two is no decks and no pitches. The club is hosted by Irfan Shaik, Director of Partnerships at Singular, but sessions are peer conversations, not product presentations.
What happens at a session?
Around twenty people, one long table, good food and an honest conversation about what's working. Chatham House rules: share freely, quote nobody.
Where are sessions held?
Session 01 is in Dubai on Thursday 8 October 2026 at Bait Maryam, JLT. Future sessions will rotate around the Gulf, including Saudi Arabia, and members vote on topics and cities.
How do I get The Brief?
Join the club and tick 'Send me The Brief'. It is a short monthly email with session invites and the best of Insights.